Have you ever had a dream where you were exploring Europe and taking in thousands of magnificent sceneries? You were dreaming but you were enjoying yourself.
Then, Bam!
You woke up to the cruel reality that it was time to head up to your nine-to-five job again. Well, we’ve all been there. We all seek financial freedom and being able to work when and wherever we want to. But here’s the issue:
Where do we start?
The answer is actually pretty simple: social media.
Social media is the fastest growing trend in history given that it has even outgrown the Internet.
As social media platforms continue to develop, there are tons of opportunities to work as a freelance social media manager. Within a matter of weeks, you could be earning money online by managing social media accounts for small businesses. Or even more ideal, you can be your own boss and run your own business.
All it takes to get started is the motivation to learn.
What is Social Media Marketing?
As Wikipedia has pointed out,
Social media marketing is the use of social media platforms and websites to promote a product or service.
How Can Social Media Marketing Help Boost Business Then?
Let’s not forget that social media platforms are super popular. So, you can be sure that your advertisements can reach active users of all ages.
Social media is also perfect for customer service as it encourages two-way communication.
In addition, most social media advertising is cheaper than traditional advertising. As a result, you can reach more people and grow your business without bankrupting your account.
To help you better understand social media marketing and how it works, below are 15 courses you can take on Udemy to help boost your social media marketing.
All Platforms
If you haven’t decided on a specific platform to run your ads on, take a look at these three social media marketing courses from Udemy. They focus on general terms then go into details about each platform to help you have a clearer head on which to choose.
1. Social Media Marketing MASTERY | Learn Ads on 10+ Platforms
Length: 8.5 hours
Total students: 37.300+
Includes: 19 articles
Created by: COURSE ENVY
This Udemy course will teach you social media marketing from beginner to advanced. You will learn the principles and strategies that work on any existing social media platforms.
After the course, you’ll be able to optimize your ads for increased conversions and engagement while at the same time decreasing costs. You will also be able to grow page likes, account following, post engagement, and find new customers to drive your brand and income to new heights.
Right now in my life, I could not have come across a better quality course for the subject matter that peaks my interest. The price was right and I dove in head first and it has helped me tremendously! Thank you, Course Envy, for maintaining such great content.
Matt Scott
2. Social Media Management – The Complete 2019 Manager Bootcamp
Length: 8 hours
Total students: 10.300+
Includes: 2 articles, 11 downloadable resources, assignments
Created by: Lottie Mosley
This course will guide you through every step towards uncapped financial freedom as a freelance social media manager and business owner. Inside the course, you’ll learn:
- about major social media platforms
- the best tools to use as a social media manager
- how to drive sales through social media
- how to find your first client
- when to start outsourcing your work and how to find your first assistant
- little-known industry secrets for growing your business
By the end of this Udemy course, you will have everything you need to get started and grow fast.
Great content! This would be a 5-star if the audio of the girl was better/louder. It’s just too low and using a headset is frustrating. I’d need an amplifier to hear her better. No hate here, but please test the course to see/hear what I mean.
Ergin Tamano
3. Social Media Marketing Masterclass 2019
Length: 32 hours
Total students: 1.000+
Includes: 26 articles, 47 downloadable resource
Created by: Robin & Jesper
This Udemy course was created by Robin and Jesper, who are both experts in Digital Marketing, Amazon FBA, and Shopify Dropshipping. So, it definitely can help you grow your business using social media marketing.
In this course, you’ll learn how to grow a targeted audience, create engaging content to advertise on seven different social media platforms and land marketing (or digital marketing) jobs.
As a avid learner myself, I can say this course is above my expectations. When people market a ‘Masterclass’ there is a steep learning curve for beginners, Robin & Jesper make the learning process engaging for all abilities. Instructing from scratch, they advise experienced used that they can afford to skip a particular lecture. This care for every individual is rarely seen. The Quality and information is worthy of 5/5. My only complaint is that Robin & Jesper have long videos that over explain the simplest things that do not need a full explanation (e.g. what a filter does). However, I will not let that deduct any ratings because of what I stated earlier, beggars cannot be choosers and, again, great for all levels.
Ieuan R. Andrews
Facebook is an essential channel in promoting products and service. When making a purchasing decision, people usually use your social media presence as a measure of the quality and trustworthiness of your business. Nothing speaks trust and quality louder than having thousands of real and loving Facebook followers on your profile.
In short, Facebook ads and promotions are crucial for every business. If you want to learn more about Facebook marketing, these courses are what you’re looking for.
4. Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy ™
Length: 14.5 hours
Total students: 93.600+
Includes: 18 articles, 5 downloadable resources
Created by: COURSE ENVY
In this Udemy course, you will learn about Facebook marketing from beginner level to advanced. The course will delve deep into every aspect of Facebook and Facebook Ads Manager. You will also learn how to use and optimize every type of Facebook campaign, Facebook custom audience, and Facebook pixel.
After the course, you will be able to optimize your Facebook ads for increased conversions and decreased costs as well as to create and make use of every type of Facebook ad. You will then be able to grow your page likes, increase post engagement, and find new customers.
This course is so super!!! outstanding experience. the tutor takes his time to explain everything in details and responds to all questions that I ask if you are a looking for facebook marketing course no matter your experience better take this course. Really enjoy it I.Thanks hope you will still respond to my questions anytime
Olagbemide Taiwo Sunday
5. Ultimate Facebook Marketing Course 2019 – Step by Step A-Z
Length: 6 hours
Total students: 11.200+
Includes: 2 articles, 52 downloadable resources, assignments
Created by: Pouya Eti, Alireza Etemadi
This Udemy course was featured in Entrepreneur and Business Insider magazine with over 50,000 happy students and more than 1400 top reviews.
During this course, you will learn and practice powerful tools which make marketing on Facebook easier. In addition to mastering step-by-step strategies to attract followers, build your brand, and convert your followers to paying customers, you will get monthly updates on new features of Facebook and great tips about social media marketing.
Pauya is outstanding in his deep knowledge about the matter and on the top of that, he explains things so calm that you will get 100% out of it. I would 100% recommend him if anyone looking for FB marketing course.
Taqabul Nisha
6. The Complete Facebook Retargeting Course
Length: 5 hours
Total students: 4.500+
Includes: 3 articles, 8 downloadable resources, assignments
Created by: Diego Davila
We all have looked for a product online but then decide not to buy it. Every time that happens, we then start seeing advertisements for that product all over the Internet.
That is called Retargeting, one of the most efficient digital marketing tools used by large corporations like Netflix, Amazon, and Google.
A good Facebook Retargeting campaign will engage your audience, increase your sales and revenue, and inspire your followers to take action through
By the end of this Udemy course, you will have a full Facebook Retargeting Campaign running 24 hours a day, generating sales, reaching your ideal audience and helping your business grow.
I am enjoying Diego’s clarity and easy to understand way of teaching. Very valuable information for my situation. I’m very thankful. I’ll consider enrolling in his other courses as I like his style and depth of information already.
Brad S.C. Smith
7. Generate Leads With Facebook Ads For Local Business [2017]
![Generate Leads With Facebook Ads For Local Business [2017]](https://i0.wp.com/listemall.com/wp-content/uploads/generate-leads-with-facebook-ads.jpg?resize=750%2C422&ssl=1)
Length: 2 hours
Total students: 2.200+
Includes: 7 articles, 6 downloadable resources
Created by: Aimee Vo
First, the course will walk you through some local Facebook ad campaigns Afterwards, it will show you how to craft an irresistible offer or low-priced entry to get your Facebook ad high click-through rates and low cost per leads.
You will also learn an effective Facebook ad copy formula and how to install Facebook pixels to track and retarget existing website visitors, create custom audiences, and allow Facebook to optimize for conversions.
By the time you finish watching this Udemy course, you will have a strategy and road map for using Facebook Ads to generate leads and bring new customers to your business every day.
Aimee is a confident presenter and presented the material well. The visuals were good. I was really engaged at the beginning of the course for it was focusing on FB for local business. I would have liked more strategies and examples for using FB for local leads. I appreciate the introduction of the additional systems (i.e., Clickfunnels, ActiveCampaign, etc.), however, I believe those could have been separate courses that linked from this first course.
Michelle Post
Instagram is another powerful social tool that allows you to market your business. There are over one billion Instagram users worldwide so simple strategies to gain targeted followers can significantly increase your business revenue. As a result, Instagram is a small investment for a huge customer return.
8. Instagram Marketing 2019: A Step-By-Step to 10,000 Followers
Length: 5.5 hours
Total students: 64.400+
Includes: 2 articles, 19 downloadable resources
Created by: Benjamin Wilson, Anneliese Wilson, Social Fast Lane
This course is designed for anyone with less than 10,000 Instagram followers but wants to use Instagram to grow business. You will start with the basics like how to create a powerful and professional Instagram profile to effectively appeal to target customers.
You’ll then learn, using the incredible Instagram promotional marketing strategies, how to gain followers, comments, and likes for your business account. Practice activities, live demonstrations, and helpful resources will also be provided to guide you through the entire process.
Without a doubt , i had learnt alot . Secondly, Anneliese and Benji . I am not gonna leave you . I had loads and loads of questions . So , i will keep on disturbing u in future . Hats off to the course. I had gained alot more than those people who had been using for years . Feeling like a pro after completing it whereas i was an absolute beginner at the start of it . Thanks teachers
Ghulam Ali
9. Instagram Masterclass 2019: Grow from 0 to 40k in 4 months
Length: 22.5 hours
Total students: 25.400+
Includes: 11 articles, 125 downloadable resources
Created by: Evan Kimbrell
This Udemy course applies to both individuals who want to gain followers and businesses which want to make a presence on Instagram and use it to grow their brand.
You’ll start with the basics then explore intermediate growth strategies like shoutouts, bots, automated systems, and top post targeted hashtags. After establishing a consistent system for growing our audience, the course will slowly dive into more advanced concepts.
Evan is truly a master of his craft. He knows what the hell he’s talking about and he delivers well! Out of about 200 or so hours of Udemy instruction so far, he is by far the most entertaining. I oftentimes have to pause the video because I’m laughing too hard and can’t follow along. Also, this being my 3rd Instagram course (specifically, I’ve also gone through a tone of “masterclasses”), he delivers the content in a way that anyone can follow along and git gud at IG.
Matt Ford
10. Instagram Influencer Marketing for Business in 2019
Length: 1.5 hours
Total students: 300+
Includes: 3 articles
Created by: Naomi Frei
Influencer marketing is not rocket science. However, you need to know exactly what to look out for, who to contact, how to run campaigns and manage your influencer network. Doing influencer marketing correctly and strategically can exponentially increase sales.
The truth is, you don’t need to work with PR agencies or influencer marketing agencies that come with a high management fee. You can create, run, and manage successful influencer campaigns internally.
The emphasis in this Udemy course is on micro-influencer marketing. You will learn exactly how to grow your business without spending tens to thousands of dollars for an influencer marketing budget.
That’s an amazing course. It’s exactly what I was looking for: with focus on micro influencer marketing for small business budgets. Naomi delivers the essential elements for starting with influencer marketing from scratch. Her teaching style is on point. Highly recommended.
Andre Schubert
Podcasting
Podcasts are audio or video shows which when you subscribe to are automatically updated on your gadgets. One can think of podcasts as free radio or TV shows which you deliver directly to your audience every time you produce one.
11. How to Start a Podcast – Podcasting Made Easy
Length: 9 hours
Total students: 21.700+
Includes: 11 mins audio, 1 article, 10 downloadable resources
Created by: Scott Paton
If you look at the number of people listening to these free shows monthly, they are as popular as Twitter with 39 million listeners. But instead of communicating in impersonal 150 character Tweets, with Power Podcasting, you get right into the head of your target market for as long as they let you.
This Udemy course was designed to accomplish one goal: help you start a Podcast as fast as possible. By following the short, simple, easy-to-follow lectures, you will be able to work through the process of setting up your show and publishing your first episode quickly.
I’m only done with the first section and already feel like I’ve gotten my money’s worth. Scott explains every concept in plain English and his style is like getting advice from a knowledgeable friend that is really rooting for you instead of dry impersonal lectures. Really pleased so far and am excited to keep learning.
Andrea LaRosa
Did you know that people spend more money on Pinterest than any other social media platform? Yes, even more than Facebook.
12. Pinterest Marketing: Using Pinterest for Business Growth
Length: 2.5 hours
Total students: 3.800+
Includes: 1 article, 6 downloadable resources
Created by: JC Marzett
This Udemy course will get your own professional-looking Pinterest-for-business site up and running with exclusive templates to help you stay accountable. You will also learn how to optimize your Pinterest account to help your business get found in big search engines like Google, Bing, or Yahoo.
However, this course does NOT cover Pinterest paid
Excellent course. The teacher knows what she is talking about. I learned a lot from her. Some of the stuff I knew already but there were many things I didn’t. Thank you for your time and effort to put together this great course. I definitely recommend it to everyone who wants to learn about Pinterest.
Eva Szabo
Most people aimlessly find new clients by cold calling or going to networking events. What top salespeople, recruiters, and entrepreneurs have been using to schedule appointments with their dream clients for years is simply leveraging LinkedIn.
LinkedIn is so pervasive in our everyday lives and will continue to be the overwhelmingly dominant social media network to do business in as time goes on.
Using LinkedIn to generate leads is, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.
13. LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
Length: 2 hours
Total students: 4.400+
Includes: 14 downloadable resources
Created by: Patrick Dang
This LinkedIn course is designed to walk you through steps to get a meeting with your dream clients and grow your business. It will teach you how to generate leads on LinkedIn using marketing and outbound strategies.
Although salespeople, freelancers, consultants, and entrepreneurs will most benefit from this Udemy course, anyone who wants to generate leads on LinkedIn using the most cutting edge marketing and sales strategies is also a good fit.
Really enjoyed all the golden nuggets I learned from Patrick Dang’s LinkedIn Machine course. Patrick takes you from A –> Z in mastering LinkedIn Marketing, with proven sales script, the psychology on building relationships and how to get the person on a call. Loved all his tips and tools to make LI Marketing smoother!! Patrick, thanks so much, learned lots and love ur energy 🙂
Zahida A. Khan
14. LinkedIn Marketing – Build A Brand and Generate Leads
Length: 2.5 hours
Total students: 2.600+
Includes: 2 articles, 6 downloadable resources
Created by: Ali Mirza
Whether you’re just getting started or you’ve been on LinkedIn for several years, you will learn some new strategies to get more business leads with this course.
Below are some topics covered in the course:
- How to create an optimized LinkedIn profile
- What type of cover images and headlines you need to use
- How to build a brand and become an expert
- How to generate business leads from LinkedIn
- Create a LinkedIn marketing system that works
- Free templates, scripts,
and cheat sheets
Enjoyed Ali Mirza’s LinkedIn Marketing Strategy course, a well-thought out course with lots of tips, tools, scripts and really like his A, B, C concept. I highly recommend this course to learn how to prospect on LI. Ali, admired your didactic skills – great course, dude!!
Zahida A. Khan
Bonus tools
The online markets are getting more and more competitive and it will get harder to draw users’ attention. You want to start soon to take advantage of this growing market. To do that, other than a bulletproof strategy, you need tools.
If you’re looking for a bot-building platform that will allow you to build Facebook Messenger chatbots,
15. Chatfuel for Beginners: Build a Chatbot Without Coding
Length: 3.5 hours
Total students: 3.900+
Includes: 5 articles, 11 downloadable resources
Created by: Jinhoe Lian
In this complete guide to Chatfuel chatbot building course, you’ll not only learn all of the building tools available in Chatfuel but also how to build with the mindset of a professional chatbot creator.
By the end of this course, you’ll have built a fully functional chatbot from scratch and your confidence as a chatbot creator will soar. You’ll have a thorough understanding of how to use Chatfuel for fun or as a career opportunity.
Very good course. Well suited for beginners, who want to learn how to built their chatbots with Chatfuel. The instructor is introducing us to a wide range of possible uses, and he delivers that knowledge in small, easily digestible bites. The rewarding part for me was to see my new chatbot, selling me a cup of takeaway coffee. That, among others, is a beginning of new possibilities. Thank you Jinhoe! I’m already looking forward to starting your next course.
Pete Grabec
It’s Time to Boost Your Career
These Udemy courses on social media marketing are all worth the small amount of money you spend on as they are all in-depth and easy to follow. But if you would rather dip your toes with a few micro-topics in social media marketing, you can find some quick and free picks from this list of the best free Udemy courses.
Social media used incorrectly can bankrupt your productivity.
However, it can help boost your career in so many different ways. If you have a passion for liking, pinning, and tweeting then you can create your own career path through the maze. All you need is to be creative to stand out in this competitive arena.